SAUDEX GLOBALVolume. Velocity. Visibility.
Fast moving consumer goods live and die by shelf availability. We move product from manufacturer to distributor to retailer at the velocity the category demands, with the data visibility brand managers need to act before a gap appears.
National Coverage, Route Precision
Our FMCG distribution network covers modern trade, general trade, and emerging channels through a tiered hub and spoke model. Route optimisation engines recalculate daily based on order density, ensuring every drop point is served at the lowest cost per case.
"A gap on the shelf is lost revenue that can never be recovered."
Forecast Before the Gap Opens
Our demand sensing layer ingests POS data, promotion calendars, and seasonality patterns to generate rolling 13 week forecasts. Replenishment orders trigger automatically, keeping safety stock lean without risking an out of stock.
"Demand planning is the closest thing to a crystal ball that actually works."
Promotion Execution Without the Leakage
Promotional stock mis-allocation costs FMCG brands millions every year. Our trade activation logistics ring fence promotional inventory, sequence release by channel, and audit compliance at the point of sale.
Industry Challenges
What FMCG
Gets Wrong
We've mapped the friction points. Here's where most fmcg operations lose momentum and where we step in.
Out of Stock at Peak
Promotions and seasonal spikes drain safety stock. Our demand sensing layer pre builds stock ahead of known triggers so shelves stay full when traffic is highest.
Distributor Performance Variance
Not all distributors execute equally. Our distributor scorecard system tracks fill rate, returns, and compliance by territory, and flags underperformers before brand equity suffers.
Short Shelf Life Management
FEFO (First Expired, First Out) is non-negotiable in FMCG. Our WMS enforces FEFO at pick level, reducing expiry write offs across the supply chain.
Modern vs. General Trade Split
Modern trade wants EDI and just in time. General trade wants daily drops and credit. We operate both channels from the same distribution spine without compromising either.
Counterfeit and Grey Market
Unauthorised product entering the chain damages brand and margin. Our serialisation and territory lock protocols make diversion visible and stoppable.
Returns and Damage Claims
Retail returns from FMCG buyers carry complex credit note workflows. Our reverse logistics desk processes claims within 48 hours and feeds quality data back to the plant.
Questions
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